Hugh is on a mission to change the way we think about waste, by challenging the supermarkets and fast food industry to drastically reduce the amount of waste they generate.

Armed with a wheelie bin, Hugh confronts ordinary shoppers in a supermarket. He’s going to try and take their shopping off them before they’ve even left the store – if they’re only going to throw it away later in the week, why not save them the bother of even taking it home?

Hugh Fearnley-Whittingstall’s new show, War on Waste starts (New Zealand Time) Thursday 1st September on Choice TV at 8:30 pm .